We created an unprecedented medium out of badminton venues and strongly connected with our consumers through their passion for Badminton. Dominated badminton courts across Shanghai. Surrounded and engaged consumers by integrating eye catching wall posters, floor stickers with on-court education booths and live product samplings. Incorporated face to face survey with players to deepen our consumer understanding and for future dialogue. Tailor-made relevant creative messages to further remind consumers that exertion after a strenuous game of badminton will result in loss of their bodies’ essential minerals, hence the need to replenish with Centrum.

On court survey results proved +50% agreed Centrum is important for improving vitality, especially after serious exercise. +70% had intention to purchase Centrum.Tracking proved that campaign achieved strong results in capturing both new users and increasing usage.