Cannes Lions
DANS DIGITAL TECHNOLOGY CO. , Shenzhen / HONG LONG HOLDINGS / 2010
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Hong Long Century Plaza is a complex project adjacent to the landmark building of Shenzhen and located at the Golden Triangle CBD in Shenzhen. The director selects the creative idea of Disassembly & Assembly to produce the film.In static city space, scattered building fragments fall apart in each corners of the city. With the tremor of city, scattered components fly towards a same target by means of the attraction of a strong magnetic force, presenting the building, Hong Long Century Plaza, through convergence caused by tornado.The application of particle steel dynamics etc enables the storyboard of Dispersing-Conjunction-Separating-Gathering to be realized perfectly.
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