Kellogg Australia has a long term commitment to the health and fitness levels of children; they are actively encouraging children (8-12) to form long term walking habits.

To do this they have combined the practical giveaway incentive of a pedometer (to count their daily steps) with the reward and interactive tool where they can measure their progress.The free pedometer could be obtained in Sultana Bran, Corn Flakes, Coco Rocks, Mini-Wheats and Rice Bubbles.In order to encourage children to use their pedometer an interactive tool accompanied the promo. The tool is designed to encourage children to keep walking and keep returning to the website to create a long term walking habit.Login: testPassword: test2@test.com