Cannes Lions
PUBLICIS NEW YORK, New York / BMW / 2009
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In what appears to be a high-speed interrogation a maniac driver demands the truth from his passenger as he drives head long towards a bridge that's out. Just when it looks like they’re about to careen off the edge, he hits the brakes, bringing the BMW to a pinpoint stop just before the barricades. The panic ridden passenger, who we now realize is a BMW salesman, promises the driver that the BMW really is Pre-Owned. To which the driver asks, then how do you explain those brakes? Certified Pre-Owned by BMW. Pre-Owned. We swear.
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