An integrated plan was taken to get a promotional strategy , using the following media:Advertising (TV, Radio, Press and Exteriors campaigns).Consumer/trade promotion (large retail outlets).Seasonal sampling (vegetables - summer; Wines – Trade Fairs; chestnuts – winter).Events: “Presentation” and “Commemoration of IV Anniversary”.Activating points of sale: P.O.S solutions and animations.B2B actions.Visual brand identity: creation of a new stamp and slogan.Direct marketing.Own merchandising and incentive gifts.Sponsorship: football - local teams.Internal communications.Internet.Street Marketing.PR.Packaging design.Publishing.

Recalled Brand Exposure:January 05: 5 % spontaneous 32 % prompted.January 06: 15 % spontaneous 63 % prompted.Increase in number of producers/products with the Certified Quality stamp 05 Year :+ 37 %.Increase in sales of products with the Certified Quality stamp Year 05 vs 04 : +18%.Contacts : 702.988 personal contacts.Sampling products with stamp distribution:25,000 Kgs of tomatoes.636 litres of Fine wine.2,235,800 Chestnuts.