CES 2024, was strategically used as a platform to launch and showcase Kia’s PBV business and communicate its vision globally as a bold statement to the market.

As a mobility brand, Kia chose CES, the world's largest audited tech event, to showcase Kia PBVs and communicate the PBV's vision to the tech and automotive B2B target audience.

An 11,000 sq. ft. space was designed with four display areas, taking the form of a park, city, home, and factory bathed in four visually distinctive colors to show how Kia PBVs can inspire lives in the near future.

Kia's most successful and impactful CES presence to date

- 55,000+ visited the Kia booth(40% of all CES attendees)

- Received coverage by 1,000+ media

- Received 2 prestigious awards: Top Tech(Digital Trends) & Best Car(The Verge)

- Placed 9th in Google mentions among all CES participating brands and 3rd in the ‘Vehicle Tech’ category

- Kia CES social content achieved 735,000 in organic exposure and 13,000 in engagement on Kia-owned channels

Visitors Reaction:

- It was impressive that PBV reflected various uses in our lifestyle and that colors were used to differentiate each zone.

- It was easy to understand the functions and features of PBV through the video and simulation set by each PBV.

- Detailed information was shared through the public presentation, making it easy to understand the exhibition.

- The PBV demonstration was impressive, and the purpose and utility of the PBVs were easily understood.