Since the whole idea of the campaign was to make people believe in BingoCredit, a new loan company landing in France with the most abject ambitions, we launched a viral campaign made of two films, two weeks before the launch of the TVC. Those two virals were about so-called innovative products and only signed off with the BingoCredit's signature. Only two weeks after, people could discover on TV that Cetelem, the responsible loan, was hiding behind this fake BingoCredit company.Product featured: loans to make a wife (and her husband) happy again.