By creating a promotional item which is a nice-to-have declination of the famous Belgian crossmedia campaign ‘Let us keep on dreaming of a better world’ Ché proves to be a strong brand with a strong creative concept. The Ché duvet is once again a refreshing view on the fantasy world of men. The duvet gives the impression that an astonishing beautiful girl is warming their beds every single night.

This relation gift did not only create sympathy from the current Ché relations but also brought loads of free publicity to the brand. Which made Ché stronger as a brand in the short term and resulted in a stronger business-to-business bargaining position in the long term.