Cannes Lions

CHAI LI WON

LEO BURNETT COMPANY, Taipei / UNI PRESIDENT (THAILAND) CO. / 2005

Film
Film
Film
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Overview

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OVERVIEW

Description

This series of TVCs uses the uniqueness of brand name as the origin of creativity. Chai Li Won itself is an English name pronounced by Chinese. Through different film settings, the interesting story is presented where the protagonists are looking for Chai Li Won.

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12 items

1 Cannes Lions Award
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