What if you’re able to see Beyonce singing while drinking right in front of you?

We’ve created the content which everyone wants to see.In the four series of videos, the most popular K-POP stars are actually singing while drinking ‘Cham I Sul’ meaning that

they are in little tipsy. Then the videos have been Uploaded in SNS as in name of ‘Cham I Sul Live’.

• Implementation

We have created four series of ‘Cham I Sul Live’ video collaborating with four different K-POP stars in South Korea. In the videos, they actually sing the songs drinking ‘Cham I Sul.'

• Timeline

For December 2015 to March 2016, we have released four videos of ‘Cham I Sul Live’ on a regular basis.

• Placement

The videos have been released followed by two steps. The first step was releasing the videos on seed media such as top-ranked Facebook pages among our targets, other related Youtube and Instagram pages. After that, varied social influencers and social network news service shared our contents to maximize the viral impact.

With our new approach, we’ve managed to introduce new contents type, DTL(digital PPL), a new way of creating branded contents. From doing so, the campaign has brought surprising results.

Most of all, total counts of views by four different ‘Cham I Sul Live’ videos were 26,758,353. We've achieved fan engagement successfully with more than 800,000 LCS score(Like/Comment/Share) from all media which 'Cham I Sul Live' videos have been exposed. Also, thousands of SNS comments came up, mentioning the brand related keywords. The videos have been reported outside Korea, and the user generated contents have been created globally.