Cannes Lions
PUBLICIS BRASIL, Sao Paulo / PUBLICIS / 2017
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We all believe that change has become the defining characteristic in today’s business environment. The brands that thrive are those that understand this and are designed to manage, capture and leverage the change in the world around them. To that extent, The agency's founder Marcel Bleustein-Blanchet’s spirit is still alive: You have to lead the change, if you don’t want to be led by change
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