Cannes Lions
RINGIER, Zurich / RINGIER / 2024
Overview
Entries
Credits
Background
The aim of the campaign was to raise awareness of the problem, that more than 70% of Swiss media reports are about men and explain what the media company Ringier is doing about it with its Equal Voice Initiative.
Outcome
The campaign generated - and continues to generate - a great deal of attention for the topic of the gender visibility gap, as it is advertised in the largest Swiss daily newspapers and magazines.
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