Cannes Lions
CHANNEL 4, London / CHANNEL 4 / 2008
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As part of their push towards digital switchover, Channel 4 wanted a series of spots that spoke to their heritage as a digital pioneer and was specifically targeted towards older audiences. The solution was simplicity itself—to bring back Max Headroom (now an old man himself) to rant about Channel 4’s digital heritage and draw attention to the forthcoming initiative.
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