Fly Eurostar Banners, rich media overlays and microsite (including game). The challenge was to tell business travellers who currently travel by air, that Eurostar is faster and to then convert prospects to customers and start taking bookings.The audience is notoriously hard to reach; the budget and timings were tight. The aim of the online game was to throw a Frisbee as close to the heart of the destinations cities as possible, the point being that Eurostar is the only way to get to the heart of a city, directly and without wasting time. The second phase of the campaign offered invited prospects to book a business class trip on Eurostar and receive two free leisure tickets. The total number of registrations beat the target by 86% - 7,480 against a target of 4,361.