Challenge: To make people realise the importance of understanding Quran in the right context.

Idea: The radio spot is created by joining fragments of George Bush's speeches in such a way that he seems to be saying things one would never imagine him saying. And finally, the sign off line declares - 'It's the same when you take words of the Quran out of context.'Background: In today's world, most of the people don't 'understand' the Quran. They just read the words but never try to know the context and the background in which those verses were revealed, resulting in wrong beliefs and notions about Islam.Placement: The radio spot was conceptualised and released in the wake of 26/11 Mumbai Terror Attacks, because it was felt that many people (non-muslims as well as muslims) actually think that Quran sanctions such horrendous acts.