One of the biggest problems for children of refugees coming to Sweden is that they are forced to move around. We wanted the reader to experience the sensation of being uprooted and redirected, without knowing where he or she would end up.

The three month campaign raised 2,566,129 SEK. This is to be compared to the precious years campaign that netted 2,496,148 SEK. Despite the new message, the campaign surpassed the old record.