Cannes Lions
FALLON LONDON, London / ALZHEIMER'S SOCIETY / 2015
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Description
Dementia is a disease that gradually and increasingly strips you of your memory and your mind.
At first, you become forgetful of small and silly things.
Eventually, you can fail to recognise members of your own family.
In this commercial, statements of simple forgetfulness are given far more serious meaning by the fading and stripping away of certain words.
* This film has no sound.
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