We wanted to remind people that their insatiable desire for paper is one of the foremost causes of deforestation, and thus, animal extinction.

To make our message immediate and inescapable, we decided to use the product of deforestation’s medium for the message. You can’t ignore the connection between everyday paper use and animal extinction if their blood is literally on your hands.

We worked with artists who painted patterns of pollution treatment facilities on the bodies of children. When positioned as installations in the sources of pollution, these children demonstrated the far-reaching harmful effects of polluted drinking water, food, and air.

We distributed the packs of paper and magazines to offices throughout Shanghai and also erected an installation in M50, Shanghai’s art district, to give people a closer look at the animals they put in danger everyday through their paper consumption.

The exhibition at M50 was an unprecedented success, with record-breaking numbers attending its opening, and the feedback received from offices was in the form of pledges: to reduce paper waste in an attempt to save our furry friends.