Whilst the campaign was live we:Created awareness of the plight of London’s bees - 60,000 views on YouTube. 7,500 Londoners driven to the Capital Bee website. 6,000 postcards picked up by Londoners. A huge buzz across London (with BBC news reporting on the campaign).Helped soften the image of bees – quotes from Londoners included ‘I want my very own London bee!’, ‘This is so cute’, ‘I love this. An awesome idea’ and ‘Good cause, well done. Save the bees!’Encouraged Londoners to help - 500 pledges to help, including one from the Mayor of London.