The response was immediate. Hundreds of people interacted with our ambient media, generating a huge buzz in Moscow and triggering maximum press PR coverage.

-3 000 T-shirts-over 150 000 posts and publications-over 30 000 000 people involved on-line-over 60 000 000 people overall coverage-on the 23 November at the ST. Petersburg summit protection of the Siberian tiger was listed among top state priority