Hong Kong people are‭ ‬in general prosperous and spoilt and take everyday luxuries for granted‭‭. The icon "LUCKY US" appears in many different media such as TV Commercial, Print, Outdoor Ambient and Promotion, with specific message tailor-made for different media and locations to remind Hong Kong people of how lucky they really are and awake about the refugees' problem and remind them to donate to UNHCR.

More people are aware of this refugee issue, and a sharp increase of contributions from the public was observed.