Cannes Lions

CHARITY

OGILVY BEIJING, Beijing / GREENPEACE / 2011

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

A ‘Disposable Forest’ was placed in a popular Beijing shopping area. Greenpeace handed out permanent-use chopsticks and encouraged people to make a pledge not to use disposable ones. Then people made a pledge by way of signature at the event, uploading their pledge to their Weibo account (China's Twitter) or going to the website to sign on.

Outcome

In the first two weeks over 100,000 people pledged, at the event and on the Greenpeace mini-site, helped by a surge of Weibo (China’s Twitter) uploads, encouraging many more to sign on. Posters spread the word and convinced restaurants to make a change.As a result, 2,000 (and counting) restaurants across greater Beijing have replaced their disposable chopsticks with permanent-use ones.

Similar Campaigns

12 items

5 Spikes Asia Awards
Dead Whale

DENTSU JAYME SYFU, Makati city

Dead Whale

2017, GREENPEACE

(opens in a new tab)