The Versus Cancer concert, held once a year in Manchester, features a collection of Manchester music icons coming together and playing each other's tracks.To promote the charity further than just the concert, we used the idea that it’s not just the musicians coming together to fight cancer, but it’s also the crowd and anyone else who wanted to show their support.We created a pin badge and online list that allowed people to come together and ‘Line Up’ shoulder to shoulder, once registered on the site you received a unique number that you wrote onto your badge.