Cannes Lions

CHARITY FOR THE BLIND

WMcCANN, Sao Paulo / DORINA NOWILL / 2011

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Images in this movie shows the result of a real experiment performed in downtown streets of Sao Paulo. With the vision of a subjective camera we see someone walking the streets and going through some obstacles such as fallen trees, sidewalks and stairs. In the end, we see that the person who was walking down the street was blind and the visions we had was from a camera installed in his head showing that thanks to the work of the Foundation for the Blind Dorina Nowill he can lead an independent life.

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