Cannes Lions
BBH, London / BARNARDO'S / 2008
Awards:
Overview
Entries
Credits
Description
The brief was to demonstrate that Barnardo's don't give up on vulnerable children, no matter who they are or what they have done. They believe in children.Our solution: troubled children don’t like been interacted with. This made digital, a great medium to communicate this message, to help people really empathize with these kids and act on this by driving them to the Barnardo’s website.
Similar Campaigns
12 items