Banco de Alimentos, Food Bank, is a charity organization. The campaign objective is to make people sympathise with the organization’s cause and generate donations. The numbered strip of “Your Turn” paper, setting the order of service to customers, creates a repeated impact while the individual inevitably awaits his or her turn to be served. And during the wait, the person reflects on the message he has ultimately received: “700 people in Spain suffer from hunger”Banco de Alimentos generated nearly 100, 000 €uros in donations through this new media. We created a new medium at the very heart of the point of purchase, which generated an immediate benefit for Banco Alimentos. We created a new medium; “your turn”.“Your turn” implies waiting, some of us wait to be served our goods for those who endure hunger and waiting is a struggle for survival. In those unproductive intervals consumers face at the counter services stores.

We created a new medium at the very heart of the point of purchase, which generated an immediate benefit for Banco Alimentos.