It’s a story based on a real-life problem: every time you try to watch a video on your smartphone, you end up not looking at the video, but at the download bar below it. Time after time there’s that incredibly tense moment when you’re dreading that the red “play” bar will catch up to the grey “download” bar. Because, if it does, the inevitable happens – the end of your entertainment.

This insight of internal anxiety and dread is represented through a series of dramatic situations, where red characters are chasing grey characters, just like the red bar and the grey bar.