Chase the Express is an action adventure game released on PlayStation in September 2000. Our task was to create awareness about the game amongst existing PlayStation owners (predominantly male, aged 18-24).Our solution: A targeted online campaign, focusing on maximising awareness within Australia's top two gaming sites, as well as a leading entertainment site targeting males 18-24. Our advertising creative was hard-coded into each site, so that combat men appeared to parachute, abseil or run across the content of the page, directing attention to a button with a "click here to play" message. Results: This type of "beyond the banner" creative had only been executed a handful of times on Australian sites, and performed phenomenally well in capturing the attention of gamers, who are normally cynical towards most types of advertising. The creative achieved click through rates of over 4%, more than 8 times higher than industry average.