The museum opened only 14 days ago, but so far it has received more than 6000 text messages from people all over the country. The messages have received more than 25 000 ratings and hundreds of comments. The mediacoverage has been overwhelming considering that it is a campaign about SMS. The museum has been covered on television, radio, newspapers and blogs in several different countries. If the trend continues it might be one of the most visited museums in the country.

The physical version of the museum will open downtown Oslo this coming summer Best of all, we have actually made a campaign that can last forever!