When the internet celebrities check-in to a new spot or introduce the world to new styles, a massive crowd will follow. However, if consumers just blindly copy these trends,

the “original” spirit of the brand will be damaged.

How can we increase sales through the power of fans, while also strengthening the core values of our brand?

To follow or to be original ?

This campaign invites more than 50 internet celebrities, including fashion bloggers, musician and street artist, to shoot the tubular lab video. The production house have constructed more than 300 meter square shooting scene, including blue-blood cocktail party scene, wormhole scene, VR and etc. Through the experience of the internet celebrities and weibo platform, the campaign interprets the meaning of the future in a brand-new way.