Cannes Lions

Check-in for Refugees

THJNK, Hamburg / MORE THAN SHELTERS / 2016

Presentation Image
Demo Film

Overview

Entries

Credits

Overview

Description

We asked ourselves how can it take the fear away and sensitise Germans to the refugees’ plight? And so the idea was born: We invite Germans to become refugees themselves for a night.

Execution

The press all across the nation reported on our DOMO Hotel. More and more people checked in to our tent. They slept as a refugee for a night and had a moving experience.

Outcome

Shortly after the launch, DOMO Hotel was fully booked, and we collected over 150,000 euros in donations. But the most important thing: the people began to feel solidarity towards the refugees.

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