Through eye-tracking-goggles we were able to be the eyes of the prospective buyers and see what they looked at and in what order.

On the interactive campaign site we gave the visitors the possibility to scroll through the experiment and experience Checkout through the eyes of the buyers.

We created interactive banners that drew to the site.

From no buzz to all buzz – When talking real estate, people were now talking about Svensk Fastighetsförmedling.

They increased their digital presence during the campaign period from 16% to 45% in earned media, resulting in a 181 % increase.

They improved their ranking as the real estate agency of choice by 20 %, resulting in an all time high.

With sales records and a massive viral spread during the campaign period, we

proved that real estate is as much about people and psychology as it is about business.