In advertising, beer is still shown as a man’s thing only. But in real life, over 31% of beer drinkers are not men.

As a progressive and inclusive brand, Heineken decided to give a fresh perspective on drinker stereotypes and remind people that drinks have no gender.

This belief was turned into a film: “Cheers to all”, a light-hearted montage of real-life experiences showing men and women being served the wrong drink based on their gender.

The film received thousands of positive comments within a few hours from its airing, also from women that started to feel represented in a beer ad for the first time.