The film takes its departure in a bar where a group of friends start cheering with different alcoholic beverages when one friend raises his soda cans and stops in hesitation. Something is stopping him from cheering. We are then taken through a journey through time and different geographical coordinates witnessing all the moments when non alcohol drinkers were dramatically stopped from cheering with their peers. From vikings to the French court and a Gatsby inspired party, social life excluded the non drinkers.