Cannes Lions

CHEESE

TRY ADVERTISING AGENCY, Oslo / JARLSBERG / 2011

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A woman comes home from the grocery store, says hello to her big, ugly dog and her fiance pops out from the kitchen asks if she remembered to buy Jarlsberg Cheese. She answers that she bought cheese, but who cares what kind? He appalled by her answer.The next day she comes home, when she is about to hello she sees that her fiance is almost finishes painting all the walls in their house black! He asks who cares, it’s just a colour.The super reads: It’s got to be Jarlsberg.

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