The Dairy Farmers of Canada continues to position Cheese as the ultimate Love Food in its latest brand campaign, which showcases this household staple as a magic ingredient that will make any meal better.

The campaign introduces a fantasy world of miniature cheese people in its depiction of how a child’s imagination is stimulated by an appetite for cheese.

The premise of the creative is simple; draw people into an enchanted world born out of a love for cheese and turn mealtime into magic hour.And the net takeaway? All you need is cheese… and a little imagination!