Cannes Lions
ADVERTISING AGENCY EGO, Helsinki / ARLA / 2008
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Set in a Finnish ‘kelo’ style log cabin. An exotic prince-type man and a woman are in front of a fireplace, in a cosy and warm atmosphere. The man is feeding delicious cheese-bites to the woman, who's guessing which Emmental label it might be. She's in heaven by the taste and when she says this, the man comments in north country dialect of Kuusamo: ‘Well, ain't it just delicious. You would think'em foreign, but they ain't. They're made here in Kuusamo, every sweet slice of cheese.’Opening from the woman's face, it turns out she's day-dreaming, and the man of her dreams is on the cover of the book on her breast. She is smiling in her sleep.
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