Cannes Lions
GOODBY SILVERSTEIN & PARTNERS, San Francisco / CHEETOS / 2014
Overview
Entries
Credits
Execution
The best way to get people to learn something new? Let them people play with it. So we created a web game that gave people an opportunity to digitally play with our product.
We turned our TV commercial into a first-of-its-kind game that you could play on YouTube. Users fling the new Cheetos Mix-Ups from their phones right into the video playing on their desktops.
Outcome
* Average play time of 7:17 minutes
* 8.5 million views
* Product sales goal exceed by 200 percent
* Best selling Cheetos innovation in more than 20 years
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