The best way to get people to learn something new? Let them people play with it. So we created a web game that gave people an opportunity to digitally play with our product.

We turned our TV commercial into a first-of-its-kind game that you could play on YouTube. Users fling the new Cheetos Mix-Ups from their phones right into the video playing on their desktops.

* Average play time of 7:17 minutes

* 8.5 million views

* Product sales goal exceed by 200 percent

* Best selling Cheetos innovation in more than 20 years