Cannes Lions
JWT , Toronto / KRAFT / 2010
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This campaign is all about honesty. For a spreadable processed cheese product in a jar, this was a decidedly different approach. Instead of talking about the benefits of calcium or stringing together a loose claim about being made with real cheese, this campaign spoke plainly and openly about the product. People love Cheez Whiz for what it is. So we took that and turned it into something worth celebrating.
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