CONTINENTE CHEF ONLINE FOR IPADHi. When was the last time you cooked a new thing?Maybe you picked a new recipe from a trendy cookbook - you know, the one all your friends talk about -, or you saw a wonderful dish on one of those fancy celebrity chef TV shows, or you picked a really weird chinese way to cook vegetables on a popular website.I bet you tried it and got stuck along the way.That’s because most recipes are hard to follow.So you just give up. And make the same old boring dish. The one you know so well.***Continente, the largest supermarket chain in Portugal, wanted to change that and give people an easy, practical and fun way to learn new cooking recipes.So we came up with Chef Online for iPad, your interactive cooking buddy.We knew that the easiest way to learn is to have a friend next to you showing how it’s done, so, unlike books and recipe websites, Chef Online is video based.Take the iPad with you to the kitchen, pick your recipe and a nice chef guides along the way, step by step.Pause, jump over, go back and repeat. You cook at your own pace until you get it right.We made it really easy and comfortable so you never stress out.We even packed a bunch of interesting features: an integrated oven clock, a way to invite friends and family over for dinner right from the app, and a facebook connection so you can tell everyone how much fun you are having. It even orders the ingredients from your local Continente store.Simple, fun and enjoyable.***And when we were preparing the app launch we took it a step further.We asked all Continente’s friends from Facebook to send us their best and most cherished recipes.Just share and vote. The most popular made the launch.***It was a blast.Hundreds of people shared their recipes with us.The brand’s Facebook fans jumped from 20 to 80 thousand.The app reached the top of the most searched applications by users in the first week.And 55 thousand downloads later portuguese families are eating better and having more fun in the kitchen.Continente Chef Online for iPad, your interactive cooking buddy.