New parents are easily frightened when the color of their baby’s poo is weird. Chelino, whose philosophy is "Fashion and Love", creates a PANTONE color chart as a practical guide to describe symptoms associated with the colors of their baby’s poo to know how to act.

Being a novice parent can be stressful because they experience a lot of things for the first time. Despite having multiple baby-related resources available for them to check, sometimes they don’t wonder about these things until they happen.

And that includes unexpected chromatic surprises they may come across when they are about to change their baby’s nappy.

Chelino, a brand specializing in diapers, wanted to educate first-time parents and help them understand their baby’s bodily changes regarding the colour of their bowel movement.

They launched PANTON SOLID POO, a colour guide that allows them to check if their child's poo is healthy or not. It can be found in public changing rooms in shopping centres so parents using it can figure everything out on the spot.

Panton Solid Poo (colour guide)

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