The project is dedicated to the 20th anniversary of the Chernobyl tragedy. After 20 years Chernobyl has become just a brand attribute of Ukraine. We state that Chornobyl is not a brand attribute or a brand, but an ongoing problem, the consequences of which affect millions of lives today.The online campaign comprises two parts: (1) banner which leads to flash presentation and (2) flash presentation, which delivers our message.

The project has been commissioned by charity Chornobylinterinform.

Target audience is general public.