The first billboard-phone game ever in Thailand. Introduced a new way to collect database using an interactive billboard game. Using your phone to manoeuvre the cars and play the game on the billboard. A car football game and a racing game were introduced all over the country with launch events and a road show.

The campaign drew 3 times more attendees to the event. The game was played 69,030 times, 42,400 phone numbers were collected. 33% of total players turned into leads. The clients were happy! Most importantly, everybody had fun!