A typical urban Indian family, which on an average has 4-6 members, owns a single car for the entire family and these hatchbacks invariably are quite small and can barely fit four people. Chevrolet’s Aveo U-Va launched in the B segment of Indian auto industry offers abundant space inside the car. The objective was to communicate the space that this car has to offer to those who travel in a group as opposed to the small cars which have co-passengers sitting very closely to the driver.