We went to the point-of-sale and installed a system that made the consumer’s voice echo inside the car:1. We installed hidden microphones inside the Zafira, wired to the car’s sound system.2. The voice captured by the microphones went through a filter that produced an echo effect.

3. Whenever anyone spoke inside the car, he heard his own voice echoing inside the car’s sound system, emphasising its internal space.

Using an echo, we drew peoples’a attention to the car’s main attribute: over 80% of the visitors spontaneously commented on the car’s interior space. Apart from that, we succeeded in making the Zafira the most visited car in dealerships.