Cannes Lions
CHEWING GUM
BAUMANN BER RIVNAY SAATCHI & SAATCHI, Ramat Gan / STRAUSS-GROUP / 2010
Overview
Entries
Credits
Overview
Execution
A series of small ads were published in the second-hand section of Israel's leading newspaper, Yediot Ahchronot. A contact number dialled through to a recorded message containing information about the new innovated product.
Outcome
A contact number dialled through to a recorded message containing information about the new innovated product.
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