Our objective was to create the attention-grabbing

once-seen-never-forgotten ads that would stand out from the competition.

The goal was to attract customers at our main target group in their late teens to early thirties.

We focused on customer insight that riding a Ferris Wheel together is a great opportunity to get close to someone.

From this, we developed the core idea that even a man with a special talent who is different from other people can find the way to win a woman’s heart in this Ferris Wheel, and created this comical commercial.

As soon as it was aired, it caused a huge reaction on the internet, drawing comments such as "Never seen anything like this!" and "This totally defies an amusement mall’s commercials!!". Suddenly it became the talk of the Nagoya area.

The revenues also increased, exceeding our initial target by 145%.

Film aimed at the Japanese market to celebrate the Christmas lovers