Cannes Lions
Y&R, Sao Paulo / BRF BRASIL FOODS / 2011
Overview
Entries
Credits
Execution
The idea was to use a cable TV feature that allows the consumer to be alerted of a specific upcoming attraction within 3 minutes before the show’s start, the exact time needed to prepare the product.
Outcome
Perdigão’s Chicken Flavoured Popcorn was finally placed as a TV snack and has dramatically increased its sales.
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