Cannes Lions
JWT INDIA, Mumbai / SWANCHETAN / 2007
Overview
Entries
Credits
Execution
Transparent stickers of young boys & girls in their innocent forms were pasted in the cubicles of various restrooms of hotels, pubs, highway joints, etc.When the person bolted the door of the cubicle from inside, he immediately got a sense of violating the body of the child.
The straight, to-the-point, factual message was absorbed much better as a result.
Outcome
This idea was executed at an extremely low cost for the printing of stickers.
In a conservative society like India, to expect immediate results for such a cause is highly ambitious.
However, Swanchetan, the NGO that has been actively involved with this cause for many years is extremely positive about the outcome and success of this effort.
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