Cannes Lions
YOMIURIRENGO / OSAKA PREFECTURE / 2011
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A serious case of child abuse including the mortality incident happens frequently in Osaka Prefecture only even last year. These are important problems that should be immediately solved by the whole society, and "Earlier detection" and "Notice" are necessary to prevent aggravation. "Child abuse is not easily seen", so it is important to see the child carefully by the whole society. We symbolically expressed this message and make a deep impression to people.
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